Title:
Eliminating Random Acts of Marketing and Sales: How to Lead with Strategy and Execute Tactics That Get Results
Description:
In your quest to become an asphalt industry titan, the absence of a unified sales and marketing strategy is a significant roadblock, leaving you grappling with wasted resources and stalled growth. But at Eliminating Random Acts of Sales and Marketing, we offer you a solution as solid as the asphalt you work with.
Guided by the belief that a robust strategy is the cornerstone of successful sales and marketing, we have your back. In this presentation we will tackle your frustration with fragmented efforts and offer our meticulously crafted framework, a result of years of industry experience, that is the key to creating research based strategy that will guide your sales and marketing tactics.
Session Takeaways:
• Audit the Now
- How to research your market, customers, and partners to evaluate the effectiveness and gaps in your current tactics.
• Narrow Your focus
- Learn how to determine where to prioritize your efforts when moving from strategy to tactics.
• Execute and Evaluate
- Establish consistent methods to support you in executing your strategy and assess its progress, fine-tuning as required.
Type:
People, Plants and Paving Conference